Emma Raducanu shot to fame overnight after making history at the 2021 US Open, becoming the first qualifier to win a Grand Slam title at just 18 years old.
The British star quickly landed high-profile sponsorships with major brands such as Dior and British Airways, and she continues to hold deals with many of them.
Now 22, Raducanu is reportedly earning millions through off-court endorsements, though some sponsorships remain uncertain.
However, tennis icon Chris Evert has expressed concern, suggesting that the sudden wave of endorsements has done little to benefit Raducanu’s career and that she was thrust into the spotlight too quickly.
“Emma is a beautiful girl and that probably didn’t help. The endorsements came in, the coaches were coming in and out, and still her expectations are right up there now,” the 18-time Major winner told Tennis365.
“She’s not there yet. She’s got to build, go back to the drawing board and build-up slowly. Maybe she had to swallow her pride a little because she’s not up there yet.”
Since her remarkable US Open victory, Emma Raducanu has experienced a series of highs and lows. She reached a career-high ranking of world No. 10 but slipped out of the top 300 after cutting her 2023 season short to undergo three surgeries. Now on the comeback trail, the British No. 2 has re-entered the top 50 and is aiming to compete more consistently throughout the season.
Off the court, Raducanu remains heavily involved with several endorsement deals. She is said to earn around £100,000 each from Nike, which supplies her apparel, and racket sponsor Wilson.
She also holds ambassador roles with luxury brands Dior and Tiffany & Co., reportedly bringing in approximately £2 million annually from the two.
Currently ranked world No. 41, Raducanu also collaborates with Evian, British Airways, and HSBC — the latter being the title sponsor of the WTA and ATP 500 tournaments at Queen’s Club. She recently tagged HSBC in an Instagram story in the lead-up to the event.
Despite speculation that Porsche had withdrawn their support, Raducanu is still believed to be a global ambassador for the brand. In October, Porsche stated that she continues to be part of their roster and that vehicles were provided to her on a case-by-case basis.
However, she was not granted a wildcard for this year’s Porsche Tennis Grand Prix in Stuttgart, opting instead for the WTA 250 in Rouen. Raducanu later withdrew from the tournament to focus on a training block. Prior to her withdrawal, a Porsche spokesperson told Express Sport that Rouen was a better fit for her schedule.
